Pedlars Pale was inspired by the colourful fresh produce in Melbourne’s bustling markets, so it should be no surprise that it’s a fruity, hop driven ale.

A simpler malt profile gives balance to the beer, supporting and showcasing the distinct hop profile. ‘Dry hops’ are added after fermentation and impart resinous and fruity character to the beer. We use Vic Secret for this, a pretty new variety with hints of passionfruit and pineapple. It’s grown right here in Victoria by the industry leading farmers at Hop Products Australia. Their hops are getting a great reputation around the world.

We package Pedlars with residual live yeast, which gives the beer a hazy appearance and helps to maintain its natural freshness.

Keep your eye for the bright green bottles and tap badges that will be showing up in some of Melbourne’s best venues and stores soon. Just like all market produce, store thoughtfully and savour while it’s fresh.



The Boys
(Words & photos by Ash)